Your mission to ride

Mission: Impossible - Rogue Nation is now playing in cinemas - with the BMW S 1000 RR in the starring role. Fans shouldn't have to content themselves with only seeing the supersport bike on the big screen, they should experience it for themselves. After leaving cinema, fans can relive their enthusiasm digitally, build on it and, ultimately, even go for a test drive. After all, it's a bike that deserves more than being stared at - it wants to be taken for a ride.

Mission: Test Drive

The BMW S 1000 RR is a 199-hp, street-legal racing machine. In order to do it justice is the digital realm, a simple test-driving emulator wouldn't do - users need the rush of the riding experience online. That's why we developed the most action-packed test drive ever. We turned the smart phone into a throttle and let users rev it up online.

The challenge

The challenge: free the S 1000 RR from its captors in an interactive film. To get the bike back on the streets, users have to rip perfect burnouts and hit the right RPM. Once the mission is accomplished, we make the users agents and send them on their next assignment - Mission: Test Drive.

Take a ride

Client

BMW Motorrad

Mission completed.